Reach the right audience, at the right time, on the right platform through a paid media marketing strategy.
Keys To A Successful
Paid Media Campaign
Selection Of The Proper Keywords
The keywords you target (and pay for) must be specific to what you are offering on your website. If you are a retailer, make sure that people who are looking for the products you sell are funneled directly to a page where that purchase can be facilitated.
Landing Page Creation and Optimization
Each landing page should be tailored to your unique products or services, and optimized for the keywords you’re targeting in your paid media efforts. With each ad campaign that you drive visitors to your site with, each landing page should be relevant to the content in that campaign.
Whether you’re running a paid search campaign, or a social media advertising campaign, it’s essential that the proper reporting is completed. This way, we can identify what works best for driving conversions and reaching your goals, and optimize your campaigns based on those findings on a regular basis.
Monthly link building and content outreach takes place in order to augment ranking growth
Another great advantage of Pay Per Click advertising is the flexibility it offers in terms of delivery. There are a number of PPC techniques you can use to create an audience that is most likely to be your target audience:
Uses keywords designed to direct visitors who are likely to be interested in your products and services.
Relevance: It is critical that the keywords you select are relevant to your company. Nothing angers a visitor more than being sent to a site that has nothing to do with his search. Even if the visitor leaves immediately, you've still paid for the click. The landing page for each PPC ad should be highly relevant to the search.
Matching Options: You can specify whether to bid on broad match keywords, (e.g. a bid on "website design" will show your ads for the query "website design company", but also "website design awards", or narrow your targeting with phrase match and exact match. You can also specify negative keywords, (e.g. setting the negative keyword "jobs" in an ad group with the broad match keyword "website design" will display your ad for the query "website design company", but not "website design jobs".
If you are only looking to attract local customers, you can specify that your ad run only on results geared to your neighborhood, your city or your state (i.e. Manhattan Dentist).
PPC allows you do deliver ads only at peak times for finding your potential clients and customers. PPC allows you do deliver ads only at peak times for finding your potential clients and customers. PPC allows you do deliver ads only at peak times for finding your potential clients and customers. PPC allows you do deliver ads only at peak times for finding your potential clients and customers.
We just don't offer web and design services but become an extension of your company in other for you to achieve your online and business goals. We have worked with different companies and brands in the West African region whom have made us better over the years.